Convinced that beauty is not so much in the eye of the beholder as in front of the eye itself, the latest must-have for women - and the occasional man - is eyelash transplant surgery.

For $4000 an eye, and using procedures pioneered by the hair loss industry for balding men, surgeons are using “plug and sew” techniques to give long, sweeping lashes once achieved only by glued on extensions and thick lashings of mascara.

Eyelash transplants - fashion’s latest ‘must-have’